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May 9, 2026

Oak Street Marketing case study featured image highlighting an 8x marketing ROI for DayDreams Med Spa and Retreat.

How DayDreams Med Spa & Retreat Generated an 8x Return on Their Marketing Investment

Client Stories

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When DayDreams Med Spa & Retreat partnered with Oak Street Marketing, the goal was simple. Build a marketing system that consistently brings in new clients without feeling overwhelming or scattered.

One month in, the numbers speak for themselves.

31 new clients. 1,400 website visits. An 8 to 1 return on every marketing dollar spent.

Here is a behind-the-scenes look at what we built, what worked, and what made the difference.

Owner of DayDreams Med Spa and Retreat in their treatment space.

The Strategy

DayDreams needed marketing that worked across every platform, not in silos. So we built a connected marketing system covering five core areas:

  • A website built to convert visitors into bookings
  • SEO so the right clients could find them on Google
  • Consistent social media on Instagram and Facebook
  • Targeted paid ads
  • Email and text campaigns to nurture and rebook

Every piece was designed to support the others. When someone discovered them on Facebook, the website was ready to convert. When they searched “Botox Omaha” on Google, the listing was optimized to show up. When they followed on Instagram, the content kept them engaged until they were ready to book.

What the Numbers Looked Like

New Clients 31 new clients walked through the door in a single month. That is a steady, consistent flow, which tells us the marketing is working at every stage of the funnel.

Instagram 10,100 views, 3,800 people reached, 26 link clicks, and 26 new followers. The audience is growing and engaging.

Facebook This was the standout channel. 124,100 views, 65,500 people reached, 497 website clicks, and 1,400 website visits in a single month. Facebook is driving serious traffic.

Website 2,000 visitors, with the homepage, services page, and contact page leading the way. People are showing up and actively researching their services.

Google Search 1,023 profile views and 269 direct actions like calls, clicks, and directions. Top searches included “Botox near me,” “Aesthetic spa near me,” and “Botox Omaha.” These are high-intent searches, meaning the people finding them are ready to book.

Paid Ads The ad budget reached over 53,000 people, drove 304 website visits, and produced results at under $4 per click. Highly efficient.

Email and Text Texts hit a 14 to 17 percent click rate. Emails opened at 39 to 43 percent. Both are well above industry average, showing that the audience is paying attention.

The Bottom Line

For every dollar DayDreams invested in marketing, they earned roughly eight back in new client revenue alone.

And that does not include repeat visits, add-ons, or referrals from those new clients. The actual return is even higher.

Heather Baker of Oak Street Marketing planning a marketing strategy at her desk.

What Made It Work

Three things drove these results:

  1. A connected strategy. Every platform fed the others. Nothing was running in isolation.
  2. Consistency. Showing up regularly across social, search, and email kept DayDreams top of mind.
  3. Strong calls to action. Booking was always one click away, no matter where someone found them.

This is what intentional marketing looks like. Not random posts. Not guessing. A clear system designed to bring the right people in and turn them into clients.

Ready to Build Something Like This for Your Business?

If your marketing feels scattered or you are not seeing the kind of return you want, let’s talk. Oak Street partners with small businesses to build connected marketing systems that actually work.

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