What to Post When You Don’t Know What to Say
We’ve all been there. You open up Instagram, Facebook, or Canva… and suddenly forget how to form a sentence. The screen is blank, the cursor is blinking, and your brain? Totally empty.
You're not alone—and more importantly, you’re not failing.
Social media content doesn’t have to be complicated to work. The secret? Having a few go-to prompts that take the pressure off and get your message out there.
If you’re a small business owner staring at a blank screen, start here:
5 Go-To Content Prompts (That Actually Work)
1. A Behind-the-Scenes Moment
Show your workspace, your process, a packaging moment, or what a real workday looks like. People love seeing how things are made or what goes on behind closed doors—it builds trust and personality.
2. A Client Win or Testimonial
Did someone leave a kind review or message? Share it. Better yet—tell the story behind it. Highlighting happy customers builds credibility and shows the real impact of what you do.
3. A Common Misconception in Your Industry
Think: “No, SEO doesn’t work overnight,” or “No, you don’t need to be on every social platform to grow.” Use it to educate, position yourself as the expert, and offer value.
4. Your ‘Why’—Why You Do What You Do
People don’t just buy what you sell. They buy into you. Share the reason you started your business, who you serve, and what lights you up. It reminds people you’re human—and gives them a reason to root for you.
5. A Product or Service Spotlight
Pick one thing you offer and explain it in a new way. What problem does it solve? Who is it perfect for? Why is it worth it? Bonus points if you share a customer story with it.
Still Stuck? Reuse & Repurpose
Here’s a hot tip most people overlook: you don’t have to reinvent the wheel every time you post.
That caption from three months ago? Use it again. That client testimonial you shared in a story? Make it a post. That email intro that got great feedback? Turn it into a reel voiceover.
Consistency matters more than originality.
No one’s following your feed as closely as you think they are. (And if they are? They’re your biggest fans—so give them the good stuff again!)
Final Takeaway: Just Show Up
Posting on social media doesn’t have to be perfect. It just has to be real, helpful, and consistent. The more you show up, the more momentum you build.
And if you want to stop staring at the blank screen altogether? That’s where I come in. At Oak Street Marketing, we help small business owners create content that connects—without the overwhelm.
Need help staying consistent online? Contact Me or Book a Call and let’s make content your easiest win this month.
